Project Description

Why The Boston Group Chose Alliance

The Boston Group’s client, Hawker Beechcraft, was launching its new brand identity after acquiring Raytheon’s aircraft manufacturing business. The assignment was to produce a comprehensive investor’s package for a presentation scheduled three weeks from the date Alliance was given the project.

The investor’s package included three landscaped brochures, one featuring Hawker Beechcraft’s products and people, a second showing their facilities, and a third outlining the Company’s brand and market positioning. To cap it off, the brochures were presented in an engraved metal box wrapped with a branded metallic bellyband.

The three weeks that Alliance was asked to complete the project, a timeframe that included Labor Day weekend, was one of the more challenging and successful efforts undertaken by The Boston Group. Alliance’s management of the project demonstrated total commitment to their client’s needs under an extremely tight deadline. All in all, it was a high-speed adventure that The Boston Group and Hawker Beechcraft would gladly embark on again with Alliance.