Project Description
Why New Balance chose Alliance
Sadly, Mr. Havashi, the president of the Japanese division of New Balance, had suddenly and unexpectedly passed away. Out of respect, the Company decided to manufacture two custom pairs of running shoes personalized for Mr. Havashi. New Balance commissioned Alliance to produce the display cases for the shoes, one of which was to be displayed at the Japanese New Balance Headquarters, and the other presented to Mr. Havashi’s family.
With only five working days, the Alliance team designed an acrylic topped display with a wooden base onto which was attached a simple brass plaque. Both cases were delivered to executives at New Balance in Canton, MA, and then flown via private jet in time for the ceremonies. As special as this assignment was, it is the type of service clients receive regularly from Alliance.