Monthly Archives: June 2013

Why The Boston Group chose Alliance

The Boston Group’s client, Flight Options, is a private-jet service that offers fractional ownership and leasing programs to its customers. To highlight these programs, which are among the most popular and fastest growing in the industry, The Boston Group teamed up with Alliance to produce a high-end marketing package featuring a boxed folder containing Flight Option’s corporate brochure and multiple profiles of the services it offers.

One of the benefits The Boston Group find when working with Alliance begins during the development phase of a project, particularly if the project requires packaging. Alliance has the internal capability to concept the construction of materials such as the boxed folder produced for Flight Options. Finished comprehensive prototypes of the boxed folder were presented to The Boston Group, modified and ultimately developed into templates by Alliance for final production.

This complex packaging project demonstrates once more that Alliance is a print management group that welcomes the opportunity to participate in the development of ideas, assuring that they fly right.

Why The Boston Group Chose Alliance

The Boston Group’s client, Hawker Beechcraft, was launching its new brand identity after acquiring Raytheon’s aircraft manufacturing business. The assignment was to produce a comprehensive investor’s package for a presentation scheduled three weeks from the date Alliance was given the project.

The investor’s package included three landscaped brochures, one featuring Hawker Beechcraft’s products and people, a second showing their facilities, and a third outlining the Company’s brand and market positioning. To cap it off, the brochures were presented in an engraved metal box wrapped with a branded metallic bellyband.

The three weeks that Alliance was asked to complete the project, a timeframe that included Labor Day weekend, was one of the more challenging and successful efforts undertaken by The Boston Group. Alliance’s management of the project demonstrated total commitment to their client’s needs under an extremely tight deadline. All in all, it was a high-speed adventure that The Boston Group and Hawker Beechcraft would gladly embark on again with Alliance.

Why New Balance Alliance chose

Sadly, Mr. Havashi, the president of the Japanese division of New Balance, had suddenly and unexpectedly passed away. Out of respect, the Company decided to manufacture two custom pairs of running shoes personalized for Mr. Havashi. New Balance commissioned Alliance to produce the display cases for the shoes, one of which was to be displayed at the Japanese New Balance Headquarters, and the other presented to Mr. Havashi’s family.

With only five working days, the Alliance team designed an acrylic topped display with a wooden base onto which was attached a simple brass plaque. Both cases were delivered to executives at New Balance in Canton, MA, and then flown via private jet in time for the ceremonies. As special as this assignment was, it is the type of service clients receive regularly from Alliance.

Why Performance Motion Devices chose Alliance

Performance Motion Devices (PMD) produces high-end motion control products for design engineers. The company needed 50 top quality packages for their field reps to take on sales calls. PMD’s Chief Marketing Officer wanted the chip to be presented in a package that had the finish and durability of an iPhone box. There were no off-the-shelf solutions, so Alliance designed a custom prototype.

The final product was a turned edge, hinged box with a magnetic lid that was flood printed in black, matte film laminated, and then hit with a high gloss foil stamp to show off the extreme contrast between the copy and logo, and the overall matte finish. The box’s insert was constructed of layers of black chip, with the final level die-cut to the shape of the chip, creating a well that would house the chip. A custom job was called for, and Alliance delivered it.